Virtual Reality in sports is here. Immersive media has been adopted across collegiate and professional leagues to increase athlete performance. …But can fans and the overall sport experience benefit from VR too?
The aim of this research is to evaluate the perceived impact virtual reality can have on consumers and gain a measure of its value in the live sports media space.
Do sport consumers have a willingness to participate in immersive spaces when watching sports? What level of affiliation is most willing to try new forms of media consumption, i.e. virtual reality? Is there a demand for a more interactive environment in media?
Check out the results in the below slideshare presentation and infograph.