Cutting Through the Haunted Fun House Noise

Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. ūü§Ē… Media really isn’t much different is it?

Whether its an app you’re not even participating in but the sheer observance of others doing it nauseates you like Pokemon GO…or “the next big binge” series dominating the water cooler…Each are, kind of like that fake ax welding bloody clown jumping out and reaching for you from behind. (But maybe that’s just me as a Tales from the Crypt fan…).¬†¬†¬Į\_(„ÉĄ)_/¬Į

Lets face it – we’re in a flux of persuasion, content, and media saturation. I’ll give the vast majority of consumers today credit – we’ve become wiser. More meticulous. More creative in our demands. A setting filter here, a block there –¬†we’re all boxers in the sense that we’re now¬†trained¬†(thanks in part to technology) to dodge a¬†flurry of punches from Content¬†Fun House and only engage with what our identities require.

That which allows us to become creative agents is the system behind experience building. And as socially insatiable creatures, consumers now have the leverage in forcing companies to dress the stage for abiding emotions, engagement, and lifelong experiences.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Mind Hacks

Neuroscience and psychology news and views.

JabCross Media

Experience is Undefeated

Icon Marketing Guy

Marketing and brand building thoughts


The best is yest to come...

The Brand Agent

Building brands through celebrities, music and sports

Fourth and 140

When it comes to sports and social media, there is no limit on characters.

For The Win

What fans are talking about.


Basketball - NBC Sports

Modern Language

Communicating through Art & Marketing

The Sports Intern

sharing experiences of success

%d bloggers like this: