Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. 🤔… Media really isn’t much different is it?
Whether its an app you’re not even participating in but the sheer observance of others doing it nauseates you like Pokemon GO…or “the next big binge” series dominating the water cooler…Each are, kind of like that fake ax welding bloody clown jumping out and reaching for you from behind. (But maybe that’s just me as a Tales from the Crypt fan…). ¯\_(ツ)_/¯
Lets face it – we’re in a flux of persuasion, content, and media saturation. I’ll give the vast majority of consumers today credit – we’ve become wiser. More meticulous. More creative in our demands. A setting filter here, a block there – we’re all boxers in the sense that we’re now trained (thanks in part to technology) to dodge a flurry of punches from Content Fun House and only engage with what our identities require.
That which allows us to become creative agents is the system behind experience building. And as socially insatiable creatures, consumers now have the leverage in forcing companies to dress the stage for abiding emotions, engagement, and lifelong experiences.