Narratives Role in Anti-Terrorist Messaging

Media is an influential medium to cultivate new ideas and potentially spark attitudinal changes.

In the Spring of 2016, Dr. Tunisha Singleton had the esteemed pleasure of taking part in a Department of Defense supervised simulation to create counter terrorism messages using narrative persuasion and positive psychology.

Members of the Media Psychology department at Fielding Graduate University were recognized, including Dr. Singleton for their exemplary participation within this exercise.

recognition-from-dod-joint-staff-for-media-psychology-page-001Positive psychology is an emerging field that serves to examine the source and nature of human strengths. Understanding the symbiotic and interdependent relationship between pro-social media and human traits such as optimism and resilience were crucial in approaching this simulation’s messaging.

Using positive psychology as a foundation to dispel fear within the Nineveh community, personas were created in order to understand the social context of the situation. silhouette.png

The Situation: Establish context; what is the current state of affairs.
TA: Target audience; civic religious, tribal leaders, natives to Ninewa community
Knowledge Objectives: What information do you want them to become aware of?
Belief Objectives: Core values; motivations leading to behavior change
Desired Outcome: Goal
Themes: Narrative themes; concepts
Representation: Needs; frustrations; attitudes; behaviors

Any messaging that comes from a specific community must be authentic to that culture or it runs the risk of being instantly rejected. Media has the power spark to relevant conversations regarding tangible current events. Planting seeds for a new ideology must begin with human-based material, as opposed to religious or political content. Because of this, military experts and psychology research were used in tandem to inform the design of all content creation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Mind Hacks

Neuroscience and psychology news and views.

JabCross Media

Experience is Undefeated

Icon Marketing Guy

Marketing and brand building thoughts

onfireover40

The best is yest to come...

The Brand Agent

Building brands through celebrities, music and sports

Fourth and 140

When it comes to sports and social media, there is no limit on characters.

For The Win

What fans are talking about.

ProBasketballTalk

Basketball - NBC Sports

Modern Language

Communicating through Art & Marketing

The Sports Intern

sharing experiences of success

%d bloggers like this: