Author Archives: tunishasingleton
Media is an influential medium to cultivate new ideas and potentially spark attitudinal changes. In the Spring of 2016, Dr. Tunisha Singleton had the esteemed pleasure of taking part in a Department of Defense supervised simulation to create counter terrorism messages using narrative persuasion and positive psychology. Members of the Media Psychology department at Fielding Graduate University were […]
http://bit.ly/sportexperience Being a sports fan is not a new concept. What has changed however are the ways in which we identify with and experience sport. Current research has largely considered sport fans to be organization members due to a set of shared, defining attributes between team, player and consumer. Yet previous scales of team identification […]
Being a sports fan is nothing new. But the ways in which we experience sport continue to change. Explore the mental market of sports from an emotional and digital perspective. Topics include fan affiliation, consumer behavior, media evolution, virtual reality, selfies, and organizational components of commitment.
It’s 1911. You’re sitting in a public auditorium “watching” a Kansas vs Missouri college football game. How? You’re waiting for the guy whose job it is to take a series of play by play western union telegrams and update the board where a mechanical representation of the game stood on stage. Now that…is patience. But even more than patience, […]