Category Branding

Impressions from Digital Entertainment World 2017

The Digital Entertainment World Conference was a hit with stimulating exhibits and thought-provoking panel discussions spanning over the course of two days. From music and esports to virtual reality and content marketing – #DEW2017 covered the latest trends and developments in the entertainment industry. I left the event with several lasting impressions that ought to be shared if you’re […]

Cutting Through the Haunted Fun House Noise

Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. 🤔… Media really isn’t much different is it? Whether its an app you’re not even participating in but the […]

Sport Selfies Extending Experiences & Making Self-Meaning

  There’s nothing new about being a sports fan – except the ways that we promote our allegiances and boost our own egos. Own a jersey? Hat? Hoodie? Ever paint your face in team colors? Got a car decal with a brand logo? Those are traditional visible signifiers. Now those visible signifiers have become digital with […]

Rousey’s Redemption – When Women Empowerment Meets Branding

“I’m fine not being perfect” Reebok nor UFC has “officially” named it this…but I’m going to go ahead and call these next few months the Ronda Rousey Redemption Tour (sponsored by Reebok…). Perfect never gets a shot @ redemption. So yeah, I'm fine not being perfect. #PerfectNever #BeMoreHuman @ReebokWomen pic.twitter.com/wnVmwXRo53 — Ronda Rousey (@RondaRousey) July 12, 2016 The […]

#UFC200 – Cause Marketing Winner & Social Media Champ

UFC 200 is over and in the books. Despite having 3 different main events in 24hours, the most anticipated PPV of the year was a success with 18,200+ in attendance and a $10.7 million live gate. Aside from the business and attention it attracted, #UFC200 also won in the cage of social media by quickly becoming […]

DVR & Live Sports Influence on NBA Free Agency

  Fans have forever reacted to free agency deals as if it's their own money. https://t.co/xOCYXyPtto — Darren Rovell (@darrenrovell) July 1, 2016 Al Horford – 4yrs $113M to the Celtics Luol Deng – $72M to the Lakers Dwight Howard – $70.5M to the Hawks DeMar DeRozan – $139M resign with Raptors Mike Conley – […]

Bye Felicia to Bye Ayesha

WELP. That didn’t take long… 21 years later… We’re all storytellers. We’ve been sharing our experiences and telling stories even before the wheel was invented. But all stories don’t have to begin with “Once upon a time….” A story can be as short as Hemingway’s 6 word classic “Baby shoes, for sale. Never worn,” or “Jesus […]

Experience and Storytelling Behind Stealth VR

The experience behind media and technology is far superior to the content and/or platform that delivers it. From movie theatres to a Netflix binge, the feelings drawn from any event create an overall essence that sticks with you far beyond its duration. You know how that one movie still makes you cry even though you’ve seen it 100 […]

The NBA’s Endorsement All-Stars 2016

The NBA’s top 10 earners off the court will all bank at least $8 million this season and an estimated $189 million collectively.

Virtual Fandemonium: Visualizing Data on the Use of VR to Consume Live Sports

VR in sports is here. Immersive media has been adopted across collegiate and professional leagues to increase athlete performance. But can the sport experience and fan identity benefit from VR too?

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The best is yest to come...

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Building brands through celebrities, music and sports

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When it comes to sports and social media, there is no limit on characters.

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