Category Sports

Rise of the Smart Fan: A Look Inside Today’s Sport Experience

Only recently have researchers started to consider the importance of team identification. While being a sports fan is not a new concept, what has changed are the ways in which we identify with and experience sport. Trending developments like Social Media Sports (#SMSports) and virtual reality have become embedded as new pillars within the industry. […]

Sports Media Psychology // Everything VR & AR Podcast

Back in November, I had the pleasure of being a guest on the Everything VR & AR Podcast with terrific host Kevin Harvell. On the hells of the Virtual Reality (VR) Summit conference in San Diego, CA, I was asked to speak about VR in sports. And I emphasized the importance of complementing the game – […]

Re/Lives – Making Social 360 in Sports VR SAN FRANCISCO, Jan. 25, 2017 /PRNewswire/ — Zeality, the industry’s first immersive media platform to bridge the gap between VR content, social engagement, and commerce, introduces Re/Lives.  Re/Lives, also known as reaction videos, is an innovative patent-pending feature delivering a unique way to record and share your viewing experience within a 360 video.  The […]

VR in Sports: Creating Immersive Experiences for the Smart Fan

In December 2016, Tunisha Singleton, PhD spoke on a panel at the Virtual Reality Summit in San Diego, CA. Alongside virtual reality (VR) notables Joel Newton, Zeality CEO Dipak Patel, and VR director Adam Snell, Dr. Singleton added an intriguing perspective of media psychology. “Sport is so tribal there must be an integration of social presence […]

What’s an Experience? The Essence of VR & Sports Revealed in Media Psychology and Immersive Design

  Content. Content. Content. That was the running theme in the latest Fall edition of the Digital Hollywood conference. Software developers, entertainment producers and educators alike all gathered over the course of four days to listen in on panelists preaching the need for smart content and audience engagement in the age of advanced media. Emerging […]

Cutting Through the Haunted Fun House Noise

Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. 🤔… Media really isn’t much different is it? Whether its an app you’re not even participating in but the […]

Sport Selfies Extending Experiences & Making Self-Meaning

  There’s nothing new about being a sports fan – except the ways that we promote our allegiances and boost our own egos. Own a jersey? Hat? Hoodie? Ever paint your face in team colors? Got a car decal with a brand logo? Those are traditional visible signifiers. Now those visible signifiers have become digital with […]

Rousey’s Redemption – When Women Empowerment Meets Branding

“I’m fine not being perfect” Reebok nor UFC has “officially” named it this…but I’m going to go ahead and call these next few months the Ronda Rousey Redemption Tour (sponsored by Reebok…). Perfect never gets a shot @ redemption. So yeah, I'm fine not being perfect. #PerfectNever #BeMoreHuman @ReebokWomen — Ronda Rousey (@RondaRousey) July 12, 2016 The […]

DVR & Live Sports Influence on NBA Free Agency

  Fans have forever reacted to free agency deals as if it's their own money. — Darren Rovell (@darrenrovell) July 1, 2016 Al Horford – 4yrs $113M to the Celtics Luol Deng – $72M to the Lakers Dwight Howard – $70.5M to the Hawks DeMar DeRozan – $139M resign with Raptors Mike Conley – […]

Bye Felicia to Bye Ayesha

WELP. That didn’t take long… 21 years later… We’re all storytellers. We’ve been sharing our experiences and telling stories even before the wheel was invented. But all stories don’t have to begin with “Once upon a time….” A story can be as short as Hemingway’s 6 word classic “Baby shoes, for sale. Never worn,” or “Jesus […]

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