Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. 🤔… Media really isn’t much different is it? Whether its an app you’re not even participating in but the […]

  There’s nothing new about being a sports fan – except the ways that we promote our allegiances and boost our own egos. Own a jersey? Hat? Hoodie? Ever paint your face in team colors? Got a car decal with a brand logo? Those are traditional visible signifiers. Now those visible signifiers have become digital with […]

“I’m fine not being perfect” Reebok nor UFC has “officially” named it this…but I’m going to go ahead and call these next few months the Ronda Rousey Redemption Tour (sponsored by Reebok…). Perfect never gets a shot @ redemption. So yeah, I'm fine not being perfect. #PerfectNever #BeMoreHuman @ReebokWomen — Ronda Rousey (@RondaRousey) July 12, 2016 The […]

UFC 200 is over and in the books. Despite having 3 different main events in 24hours, the most anticipated PPV of the year was a success with 18,200+ in attendance and a $10.7 million live gate. Aside from the business and attention it attracted, #UFC200 also won in the cage of social media by quickly becoming […]

Here’s a visual slideshare of the “What’s the Point with Tech” blog from earlier in the week. View and share away.

The demand for immersive content has impacted several diverse industries. Social advocacy, video games, and live sports alike have all in some way utilized VR and 360 video to allow consumers a new way to consume content. For example, VR in particular has traction in cause marketing for non-profits because the point of VR is to put […]

  Fans have forever reacted to free agency deals as if it's their own money. — Darren Rovell (@darrenrovell) July 1, 2016 Al Horford – 4yrs $113M to the Celtics Luol Deng – $72M to the Lakers Dwight Howard – $70.5M to the Hawks DeMar DeRozan – $139M resign with Raptors Mike Conley – […]

WELP. That didn’t take long… 21 years later… We’re all storytellers. We’ve been sharing our experiences and telling stories even before the wheel was invented. But all stories don’t have to begin with “Once upon a time….” A story can be as short as Hemingway’s 6 word classic “Baby shoes, for sale. Never worn,” or “Jesus […]

The experience behind media and technology is far superior to the content and/or platform that delivers it. From movie theatres to a Netflix binge, the feelings drawn from any event create an overall essence that sticks with you far beyond its duration. You know how that one movie still makes you cry even though you’ve seen it 100 […]

The NBA’s top 10 earners off the court will all bank at least $8 million this season and an estimated $189 million collectively.

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