Tag Archives: Branding

Impressions from Digital Entertainment World 2017

The Digital Entertainment World Conference was a hit with stimulating exhibits and thought-provoking panel discussions spanning over the course of two days. From music and esports to virtual reality and content marketing – #DEW2017 covered the latest trends and developments in the entertainment industry. I left the event with several lasting impressions that ought to be shared if you’re […]

Cutting Through the Haunted Fun House Noise

Sometimes I think life is like a haunted fun house…stuff just uninvitedly pops up anytime from everywhere trying to distract you, scare you, throw you off and make you play their game of acknowledging it’s presence. 🤔… Media really isn’t much different is it? Whether its an app you’re not even participating in but the […]

Rousey’s Redemption – When Women Empowerment Meets Branding

“I’m fine not being perfect” Reebok nor UFC has “officially” named it this…but I’m going to go ahead and call these next few months the Ronda Rousey Redemption Tour (sponsored by Reebok…). Perfect never gets a shot @ redemption. So yeah, I'm fine not being perfect. #PerfectNever #BeMoreHuman @ReebokWomen pic.twitter.com/wnVmwXRo53 — Ronda Rousey (@RondaRousey) July 12, 2016 The […]

#UFC200 – Cause Marketing Winner & Social Media Champ

UFC 200 is over and in the books. Despite having 3 different main events in 24hours, the most anticipated PPV of the year was a success with 18,200+ in attendance and a $10.7 million live gate. Aside from the business and attention it attracted, #UFC200 also won in the cage of social media by quickly becoming […]

DVR & Live Sports Influence on NBA Free Agency

  Fans have forever reacted to free agency deals as if it's their own money. https://t.co/xOCYXyPtto — Darren Rovell (@darrenrovell) July 1, 2016 Al Horford – 4yrs $113M to the Celtics Luol Deng – $72M to the Lakers Dwight Howard – $70.5M to the Hawks DeMar DeRozan – $139M resign with Raptors Mike Conley – […]

Bye Felicia to Bye Ayesha

WELP. That didn’t take long… 21 years later… We’re all storytellers. We’ve been sharing our experiences and telling stories even before the wheel was invented. But all stories don’t have to begin with “Once upon a time….” A story can be as short as Hemingway’s 6 word classic “Baby shoes, for sale. Never worn,” or “Jesus […]

Virtual Fandemonium: Visualizing Data on the Use of VR to Consume Live Sports

VR in sports is here. Immersive media has been adopted across collegiate and professional leagues to increase athlete performance. But can the sport experience and fan identity benefit from VR too?

MLB’s #THIS Campaign: Same Old Game with a New Media Strategy

Baseball is long. Veryyyyy long. 162 regular season games. Spanning from April to October, baseball is unavoidably present. Considered as an “old school” sport with a rich American history, there’s been talk about implementing new rule changes to try and speed the game up to attract younger audiences. It’s no secret that the attention span […]

Audience Engagement & Living “Hardcore”… Clippers Rebrand Means More Than Just a New Logo

“Change is always hard on some people…But the truth is people get through change. If you love the Clippers, you’ll love the new Clipper logo.” That’s what Clippers owner Steve Ballmer told a LA Times reporter about the new look that initially made social media nauseous. Like most changes in life, it takes time to adjust […]

NBA Makes History Again with First Female Asst. Coach Hire

Of course the Spurs hire the first full-time and paid female assistant coach – they’re the top shelf of the NBA.

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